Conference

4 June 2019 | Parkroyal on Pickering Singapore

Making diversity inclusive

Women Leading Change is back in 2019 with a full-day programme, including the first-ever WLC Workshop, bringing together exceptional talent and recognising the leaders propelling the industry forward and driving diversity and gender equality in the workplace.

The event looks at how businesses can cultivate a culture where the question of diversity and gender equality in the workplace is inclusive. While it’s important for businesses to create new initiatives and shout about change, the onus is on individuals to embrace diversity through their work, their creativity and at any business they interact with in their future. How do you get the whole organisation behind and embracing diversity?

The action-orientated programme is designed to equip business leaders with roadmaps to strategically shift their working cultures and practices to make diversity an ‘everyone’ priority, while supporting and encouraging the next generation of leaders and creative talent through the practical leadership development workshop.

Let’s move the conversation on and work together on the next phase for more balanced workforces in Asia-Pacific.

Join us at the Women Leading Change conference for a day of forward-looking discussions, practical exercises and networking with industry’s change champions. Whatever your position or discipline, change involves the whole industry so register your interest today to be part of the conversation on shaping a better future for talent.

Following the conference, the Women Leading Change Awards will celebrate and honour those who are demonstrating outstanding leadership and innovation, paving the way for greater inclusivity in their respective roles.

2019 Attending Brands

Workshop & Conference Agenda

08.00
Workshop registration

Campaign Asia-Pacific introduces the WLC workshop for future leaders, designed to offer practical advice, strategies and tips to rising stars in media, marketing and the creative industries.

08.20
Campaign Asia-Pacific’s opening remarks

09.25
Finding your purpose

This intimate 90 minute workshop will be led by a CMO with more than 20 years in the corporate world, including 17 years at P&G where she led the iconic ‘Always Like a Girl,’ the most viral viewed ad of 2015 and winner of 14 Cannes awards.

10.30
Conference registration & morning networking

11.00
Campaign Asia-Pacific’s opening remarks

Welcome to Women Leading Change 2019, an event bringing together exceptional talent and recognising the leaders propelling the industry forward and driving diversity and gender equality in the workplace.

11.10
The APAC Diversity Survey: three years in

In 2017, Campaign Asia-Pacific and Kantar embarked on the first-ever APAC gender diversity survey for the media, marketing and advertising industry. The results were startling and a wake-up call to all. Over the past three years, WLC has continued on its mission for more balanced workforces in Asia-Pacific.

What do the 2019 results reveal about the progress of our strategy for change? Plus, what will the new questions around diversity, inclusion and sexual harassment reveal about the current state of play?

11.30
Empowering change champions and driving business-wide change

Getting the whole organisation embracing and supporting diversity and inclusion initiatives is a challenge. The onus is on individuals to embrace diversity through their work, their creativity and through any business they interact with in their future. For business leaders, there needs to be an organisation-wide engagement strategy.

This panel discussion brings together the experts to work on a solution and look at initiatives that really work

12.15
Mandate for Change: GroupM and Havas Group

Three years in and the industry has made great progress in its mission for more diverse workforces in Asia. In this session we reflect back and look forward with a snapshot into the progress so far.

What positive results have each agency group seen when it comes to productivity, to leadership recruitment and employee empowerment? What challenges have they encountered along the way and what’s the next big goal?

12.30
Be brave to lead #LikeAGirl

One common misconception is that to be a good leader, women must learn to lead ‘like a man’, i.e. women should mirror the male leadership techniques and skills which have dominated business and the world’s governments for centuries. But great leadership comes in many forms. Role models like Jacinda Ardern are going against the grain and using their strengths as a female to lead.

This keynote comes from a CMO with more than 20 years in the corporate world, including 17 years at P&G where she led the iconic ‘Always Like a Girl,’ the most viral viewed ad of 2015 and winner of 14 Cannes awards.

12.50
Lunch & networking break

14.05
Mandate for Change: IPG Mediabrands & Dentsu

Three years in and the industry has made great progress in its mission for more diverse workforces in Asia. In this session we reflect back and look forward with a snapshot into the progress so far.

What positive results have each agency group seen when it comes to productivity, to leadership recruitment and employee empowerment? What challenges have they encountered along the way and what’s the next big goal?

14.20
Tackling the rise in Imposter Syndrome in women

Imposter syndrome is the feeling that you don’t deserve your job despite all of your accomplishments in your working life. It can impact employee productivity and it can be seen in a lot of people across industries and experience levels.

This keynote and fireside chat looks at how you identify Imposter Syndrome and explores other reasons and ways of thinking which hold back performance.

14.50
Using positions of powerful influence to change the world

Changing the world may seem like wishful thinking but news media and advertising are the two most effective ways to influence en masse. Stereotyping can still be seen in most ads, and while many brands are using their influence to invoke change, more could be done to represent a more diverse range of people and lessen stereotypes. To add, just 24% of those you hear, see or read about in the news and just 19% of experts sourced in stories are female. Representing diversity and equality in positions of powerful influence will help drive effective change.

This panel discussion looks at how we can influence the billions by offering better representation, implementing real steps and finding more diverse role models in the media we put out.

15.30
5 principles for inclusive marketing

In the Age of Equality, more and more brands are focusing on brand purpose campaigns and inclusive marketing. Diverse companies are more innovative and better positioned to succeed in the Fourth Industrial Revolution. When businesses start prioritising equality, they become platforms for positive social change, which in turn creates strong, emotional connections with their customers.

In this keynote, we look at five principles for inclusive marketing, which are the foundation for marketers to drive and champion the Age of Equality.

15.50
Afternoon refreshments & networking

16.10
Leading with authenticity

Around 70% of us are not engaged at work. Two-thirds of us go to the office without any motivation to do so. For individuals, this can be a downward spiral of loss of energy, which in more and more cases leads to burnout. For corporations, this has a devastating impact on the bottom line.
This keynote, urges us to explore our values and live and communicate our authentic purpose. This will not only unleash energy in us to do extraordinary things – we’ll inspire others to do the same.

16.25
Recruiting and empowering the next generation of female leaders

Earlier today we brought our industry’s rising stars together to look at the leadership skills they’ll need in the future. We’ve discussed leading like a woman and using strengths to advantage. Recruiting and nurturing diverse talent is important for business growth so as leaders, what’s next?

This session looks at ideas on how business leaders can recruit better and harness talents and skills to prepare the workforce for leadership.

17.00
Mandate for Change: Publicis and Omnicom Media Group

Three years in and the industry has made great progress in its mission for more diverse workforces in Asia. In this session we reflect back and look forward with a snapshot into the progress so far.

What positive results have each agency group seen when it comes to productivity, to leadership recruitment and employee empowerment? What challenges have they encountered along the way and what’s the next big goal?

17.15
20 actions to take into 2020

This closing keynote looks at 20 targets for 2020 including practical methods and strategies for addressing some of the biggest challenges businesses face. We’ll look at everything from pay parity to sexual harassment and inclusion.

17.35
Closing remarks

19.00
Women Leading Change Awards

2019 Speakers

Jacqui Barratt

CEO/Founder
salt

Trezelene Chan

Managing Director, Insights Division
Kantar Singapore

Joanna Chin

Senior Executive Coach
Turningpoint.

Navaneeta Das

Head of Product & Client Development APAC
Publicis Media

Sandhya Devanathan

Country Director - Singapore
Facebook

Dalia Feldheim

Executive Coach
CMO at large

Janice Foo

Chief Talent Officer, Greater China
Publicis Groupe

Jessica Goodfellow

Media & Technology Editor
Campaign Asia-Pacific

Bob Grove

Chief Client and Operations Officer APAC
Edelman

Tony Harradine

CEO APAC
Omnicom Media Group

Rose Huskey

CEO Southeast Asia
Wavemaker

Mette Johansson

Founder & Owner
MetaMind Training

Sunita Kaur

VP of Advertising APAC
Spotify

Zarka Khan-Iltaf

HR Director APAC
IPG Mediabrands

Annette Male

CEO APAC
Wunderman Thompson

Anita Munro

Managing Director APAC
L’atelier

Lauren Myers-Cavanagh

Director, Marketing & Special Projects
Edelman

Jane Ng

Managing Director, Insights Division
Kantar Singapore

Lizzie Nolan

Head of Integrated Strategy
BBH

Vivian Pan

Vice President, Head of Marketing Southeast Asia
Visa

Simon Prior

Head of Leadership & Learning APAC
Dentsu Aegis Network

Lissy Puno

Counselling Psychologist

Olivia Parker

Deputy Editor
Campaign Asia-Pacific

Stephanie Phang

Managing Editor Southeast Asia
Bloomberg

Sindhuja Rai

Director, Media, Data & Digital APAC, Middle East & Africa
Mondelez International

Amrita Randhawa

CEO APAC & Executive Chair Greater China
Mindshare

Robert Sawatzky

Head of Content
Campaign Asia-Pacific

Atifa Silk

Brand Director
Campaign Asia-Pacific

Foo Siew Ting

CMO APAC & Japan
HP

Dr Claire Tan

Director, National Marketing Office
Ministry of Communications & Information

Leigh Terry

CEO APAC
IPG Mediabrands

Wendy Walker

Senior Director, Marketing APAC
Salesforce

Kevin Zhang

Chief Human Resources Officer APAC
Havas Group

Who Attends

Through a mix of engaging, practical and informative content sessions and masterclasses, attendees benefit learning from and networking with the leaders at the top of their game and driving change for their respective businesses.

Women Leading Change Conference & Awards, invites women and men of all levels working in the media, marketing and creative industries. The event’s aim is to celebrate those who have thrived in the face of diversity, nurture the next generation of talent, empower and support those who aspire to climb the career ladder, and, support and provide actionable strategies for businesses to implement in the year ahead.

Register Your Place

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2019 Partners

Headline Partners

Partners

Associate Partner

Supporters

Venue

PARKROYAL on Pickering | 3 Upper Pickering St, Singapore 058289 | +65 6809 8888

Contact Us

Zamir Khan

Eleanor Hawkins

Senior Conference Producer

Sonia Young

Commercial Director, North Asia

Gareth Scott

Commercial Director, Southeast Asia

Official WeChat Account: CampaignAsia