Award: People Categories \ Diversity Champion

Ali Haider launched m/SIX in Pakistan under GroupM umbrella in September 2016 after being associated with Mindshare for approximately 5 years. His transition to m/SIX marked a new era for him and m/SIX that has since witnessed an idealistic agency culture while setting new benchmarks that have translated to sustainable growth. From empowering an all women team in a male dominated media industry to creating an environment where people are accepted and respected on merit, Ali has chaperoned diversity across the agency culture. The agency is among the few in Pakistani market to maintain a 50:50 gender distribution in the core planning team as well as an employee retention rate of 100%. An all-inclusive culture has also been instilled in the team that has translated to m/SIX today being the fastest growing media agency in Pakistan with 21 clients, four out of which are category leaders.