Captivating IP-Based Values is one of the approaches Vivian put forward last year. It has been reported by many well-known media in the marketing field. The approaches she presented also have profound effects on brands or clients. As the example mentioned above, Nongfu Spring achieved ten-fold sales growth by exclusive sponsoring Idol Producer. Further, the impression of the brand has also been refreshed to be younger, which fitted the goal of Nongfu Spring Water. The approach worked.