Award: Special Categories \ Special Award: Women Leading Change of the Year

Kristy Castleton is the Founder & Chief Memory Maker of (what we believe to be) the world’s first Neuro Experience agency, Rebel & Soul.

2018 saw the award-winning agency carve out their own niche, disrupt the industry, and diversify their offering by:
– Providing an end-to-end service to their clients with the acquisition of Quintessentially Singapore
– Creation (and ownership) of tech-based products
– Formalise their proprietary neuroscience framework INVOLVE

YOY the total revenue increased 36%, net profits increased 32%, client satisfaction sat at 92% and new business wins increased 82% – all of which took place without any marketing, completely through referrals. They also received multiple industry awards recognising their Founder Kristy Castleton, the business overall as well as the outstanding campaigns created.

With 100% staff retention and the team growing almost 25%, it was a record breaking year in all respects for both Rebel & Soul and their clients.