Mickey Zhang is CEO of [m]PLATFORM, GroupM China. [m]PLATFORM is the world’s most powerful collection of data, tech and media expertise enabling global audience addressability and accountability across all media. She leads [m]PLATFORM strategy and expansion in China, developing data-driven breakthroughs and advancing the science of consumer-centric communications for all of GroupM’s clients in China. Prior to being the CEO of [m]PLATFORM, GroupM China, Mickey was appointed as CEO of Programmatic Businesses, GroupM China. In this role, she was responsible for Xaxis, PBU, Plista and ADOPS, optimizing and integrating GroupM’s internal resources to achieve the greater success of the group’s programmatic buying business in China.