Award: People Categories \ Young Business Leader

Katherine Reyes is a skilled executive with 13 years’ experience in the marketing industry – 10 of which focused on creating impactful digital experiences.

Before moving to Asia, Katherine worked across various agencies within the Interpublic Group of Companies in both New York and Los Angeles (McCann, IPG Mediabrands, Universal McCann, and Initiative) running multimillion-dollar digital accounts such as Microsoft, Kia Motors USA, Intel and Intuit.

Managing everything from media planning to buys and execution, strategy and creative to development and analytics for her clients, Katherine helped brands integrate digital into their campaigns and overall business strategy contributing to the success of their businesses as well as many industry awards.

Since moving to Singapore in 2017, Katherine managed and grew P&G’s SK-II account while at Huge and is currently the acting Managing Director of Foolproof, a user-experience design agency founded in the UK.