Award: People Categories \ Entrepreneurship of the Year

Kristy Castleton is the Founder & Chief Memory Maker of (what we believe to be) the world’s first Neuro Experience agency, Rebel & Soul.

Whilst a number of their competitors folded or sought investment to continue trading, Rebel & Soul decided to carve out their own niche, disrupt the industry, and diversify their offering by:

– Providing an end-to-end service to their clients with the recent acquisition of Quintessentially Singapore

– Creation (and ownership) of tech-based products

– Formalise their proprietary neuroscience framework INVOLVE

The numbers speak for themselves: YOY total revenue increased 36%, net profits increased 32% and new business wins increased 82%. They had 100% staff retention, the team grew by almost 25% and they received multiple industry accolades at a personal, business and campaign level.

It was a record breaking year in all respects for both Rebel & Soul and their clients.