Award: People Categories \ Business Leader

2019 at Initiative was declared Year of the Trailblazer globally. A bold challenge set to every market to defy the status quo and forge new paths to success. For an agency head, the person who holds the responsibility of the business’ success, trailblazing can be a scary proposition. One fraught with potential risk and failure, which makes the ambition and success of Melissa Fein’s 2019 year even more remarkable. Just as Initiative has experienced its best year ever in the Australian market, Melissa’s stature as an industry leader and advocate has grown in parallel. It’s been a mammoth year and the future looks just as promising.