Award: People Categories \ Business Leader

As Grab’s first Marketer, Cheryl has driven the growth of Grab, from a small startup competing against entrenched taxi companies and Uber, to one of the largest tech companies in Southeast Asia. Her role as a Marketing leader has evolved the function from creating brand awareness and customer acquisition, to being a strategic business driver. Under Cheryl’s leadership, the Marketing function at Grab drives hard targets for the business, builds product, shapes customer demand, and even monetizes marketing initiatives, all while being the voice of 650 million people in Southeast Asia Grab promises to serve, driving positive social impact in the region.