Satoko Iida is a creator. She believes in creating a positive impact on society through her work, and works to propel both brands and society through future-forward technology. By identifying brands’ intrinsic value and benefits to society and through cross-capabilities ideation, Iida’s goal is to creatively halt or even reverse the negative impacts of society, such as gender inequality, poverty, environmental crisis and karoshi culture to name a few.
Iida believes cleverly utilized technology can contribute to people’s lives, move people and open up new possibilities. Leading a team of diverse expertise, Iida creates projects that ranges from supporting women through their pregnancy journey to projects that harnesses new technology to create new, unexpected content.
The result of these projects were featured by media and led not only to enhance the client’s brand value but also Wunderman Thompson’s award winning.