Award: People Categories \ Creative Captain

Hira Mohibullah, ranked one of the most awarded Creative Directors in the world by The Drum’s Big Won report, has been using the power of advertising to impact positive social change in Pakistan, with a special focus on women empowerment. In the past year alone, she has won 68 out of her 190+ International Advertising Award count, including Cannes Lions, Clios, D&AD, Spikes Asia, APAC Effies, Dubai Lynx and more.

Her most notable campaign is UN Women’s #BridalUniform, ranked #56 on WARC100. Hira currently works at BBDO Pakistan as Executive Creative Director on PepsiCo, was one of 15 women selected for Cannes Lions See It Be It 2019 and is now a Lead for the same program at Dubai Lynx 2020. Hira has served on the jury of NYF and Effie Pakistan and has been invited to the prestigious jury at Clio and Adstars this year.