As a founding member and chief marketing officer of iQIYI, Vivian Wang has been an integral driver behind China’s leading online streaming platform. A widely respected leader in the online streaming advertising business. Wang’s has helped attract advertisers to iQIYI and convinced them to shift their budgets from TV to the video-streaming platform. She is credited with creating a number of iQIYI’s innovative advertising models including the “Search-Watch-Share” and “Marketing Partners”models, as well as introducing the idea of “advertising as content, content as advertising”.
Under her leadership, iQIYI has attracted more than 100 million memberships in 2019, as the first video streaming platform won such honor in China. Regarded as a visionary in her field and a regular inclusion in lists of influential and powerful people, Wang is a leading light in China’s digital industry.